Health and Beauty

Skin Care Paula Begoun

5 Beauty Experts Expose the Dark Side of the CBD Trend

What has caused this surge in excitement around CBD oil now? “Deregulation has made cannabis America’s latest ‘gold rush’ and, while hemp seed oil has been recognized for centuries as a skin ‘fixer’, a mixture of corporate research focus and new extraction techniques has driven a new wave of interest in this ingredient,” explains Alexia Inge , founder of Cultbeauty.

In terms of skin benefits, advocates of the ingredient recommend CBD oil for those who battle with eczema, psoriasis and rosacea because of its anti-inflammatory powers. Ask most dermatologists and they’ll tell you that inflammation is the root cause of most skincare concerns. A study published in the Journal of Clinical Investigation suggested that CBD could be an effective treat acne. “When applied topically, CBD helps get rid of redness and inflammation. It calms the skin, improves skin tone and texture,’ says Olivia Alexander , founder and CEO of Kush Queen , a retailer that champions the best hemp and CBD products. CBD is also said to be a good antioxidant, which are known to nourish and protect your skin from harmful aggressors, including stress and pollution. All-in-all, it’s easy to see why it’s being hailed as the new skincare miracle ingredient.