Health and Beauty

Hera Skin Care Korea

Luxury cosmetics brand Hera opens store in Singapore

Luxury beauty brand Hera under South Korea’s largest cosmetics conglomerate Amorepacific Group has opened its first store in Singapore that is expected to serve as the Korean beauty brand’s gateway to neighboring countries in Southeast Asia.

According to Amorepacific on Friday, Hera was officially launched in Singapore with the opening of its standalone boutique store inside Takashimaya Department Store. The move comes as luxury cosmetics brand Hera has been putting out efforts to expand its global business by entering into Association of Southeast Asian Nations (ASEAN) countries. Hera that entered China in 2016 plans to use Singapore as a bridgehead to venture into other markets in Southeast Asia.

Hera expects the store in Singapore where hallyu, or Korean wave, is still catching on and consumers chase trendy lifestyle would help to accelerate its advance into other ASEAN markets.

Amorepacific plans to mainly introduce skin care and beauty products that can