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U.S. Patents Awarded to Inventors in Maryland (Oct. 11)

ALEXANDRIA, Va., Oct. 11 -- Experian Tidings Solutions, Costa Mesa, Calif., has been assigned a patent (8,285,577) developed by Yuri Galperin, Reston, Va., Vladimir Fishman, Farmington, Conn., and Leonid Gibiansky, N. Potomac, Md., for a "method

Sephora Asia details its journey to data-driven decision making

“What we are doing is really change management. I studied anthropology in college and used that a lot. We just tried to embed ourselves into their workflow. Yes we were trying to drive change but not in way that makes everyone reject it.”  

Bouvron suggested three strategies furthered data-driven decision making. The first was starting with the business and people, an approach that was based on the way Sephora as a retailer is structured.

“Second was to focus on ‘so what’. It’s not just data being accessible or visualising data, it’s around how to make better a decision,” Bouvron said. “It was important to focus on the decision, not just showing sales from yesterday.”

Third was a deliberate rollout strategy from the BI team to build champions across the business who would influence others. Bourbon’s team has also created a portal, called Domo Discovery, where people can discover what’s new, and what colleagues are looking at.

Ultimately, quick access to data insight is helping Sephora Asia to engage in more efficient decision making, Bouvron said. This could be a new store launch and understanding potential cannibalisation, or quickly gauging a new marketing campaign’s impact.