Health and Beauty

anti aging face cream

Contactless at the ready: this new Boots skincare range starts at £4

). As well as a swanky coffee and reading material, £4 is also the price of every product in the Boots newly-launched Anti-Age Expert Skincare range.

It's the third category within the Expert Skincare range, which starts from £2.50 for the Sensitive and Normal ranges (...whatever “normal” is). These went in-store last month. Now there's the Q10 Anti-Age range, which launched this week in-store and is about to go online.

While we’re not totally on board with the labelling (both ‘normal’ and ‘anti-ageing’ have negative connotations, in that you’re either ‘normal’ or you’re not, or that to age is inadequate and we should fight it), marketing terms and industry jargon aside, this stuff makes everything from gentle cleansers to night serums accessible to all, and that can never be a bad thing. Plus it's cruelty-free.

There are 25 products across the range in total and we’ve got the scoop on the newest, the Q10 Anti-Age line, which includes four products costing £4 each. Skincare pricing doesn’t get shrewder than that. Here’s what to add to your Boots basket…

Can I use an Anti-Aging face Cream before I have any wrinkles?

I am only 23 and wrinkle free. Can I start using an anti aging cream for prevention, or will it do any harm? And which do you recommend, there are SO many.


I heard it can cause forms of skin cancer, not sure if it's true though.

Rather than using anti aging products the best way to prevent it is just to get a good skincare routine and lots and lots of SPF.


I don't know any to recommend but yes you can use some for prevention. I wouldn't start that early. I don't think it's great to be using that many products and its kind of a waste of money that early. The best thing you can do is wear sunscreen to keep

Is anti aging face cream really effective?

I am kind of worried about the wrinkles on my face. I heard anti aging face creams are effective in combating wrinkles. My question is; are they really effective? If anti aging face creams are not effective, what other options are available?


It’s true that anti aging face creams are effective against aging and wrinkles. You have to be careful about which anti aging cream you use so that you not make your situation worse than it was that is why you have to search for anti aging face creams


It’s true that anti aging face creams are effective against aging and wrinkles. You have to be careful about which anti aging cream you use so that you not make your situation worse than it was that is why you have to search for anti aging face creams