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Visualizing the perfect breast size

Illusio, a company with a breast simulation system that helps plastic surgeons and their breast surgery patients visualize outcomes, did more than promote its 3D augmented reality technology at the June 2017 International Esthetics, Cosmetics and Spa Conference in Las Vegas, Nevada. The company also gauged opinions about the technology by surveying random women who visited the Illusio booth. Some volunteered to try the system, first hand.

“We found that women overwhelmingly preferred surgeons who were using our augmented reality imaging system. In fact, of the 116 women who completed our survey, 67 of them had already had breast implant surgery and 64 of them said that they would have made different decisions if they had had Illusio. This really shocked us,” Illusio CEO Ethan Winner writes in an email.

The technology allows women to see what their bodies will likely look like after breast surgery in real time and from different angles. The fluid 3D virtual image is visible to the patient and doctor on a wall-mounted TV. All the while, surgeons can manipulate the image to replicate real-life breast characteristics and transform the breasts to capture the patient’s ideal shape and size.