Health and Beauty

cellulite removal cream

Avon's latest marketing campaign isn't body positive — but neither is its product

Views expressed in opinion columns are the author’s own.

In January, Avon released a marketing campaign for its “Smooth Moves Naked Proof” anti-cellulite cream, a common product on the beauty market. The campaign advertised that, although “every body is beautiful,” Avon’s product can help women “feel confident and powerful 24/7.” Another ad claimed that “dimples are cute on your face (not on your thighs).” Naturally, the campaign received a lot of criticism. Actress and activist Jameela Jamil deemed these slogans inconsistent with the body positivity movement that they supposedly embrace.

Avon responded carefully and promised to remove the dimples ad, but that isn’t enough. While the campaign was clearly hypocritical in its use of body positivity, the anti-cellulite cream they’re selling inherently contradicts the notion of body positivity.

In the midst of movements such as #MeToo and body positivity that ultimately aim to empower women, what do we do with products that — in essence — shame us for the natural development of our bodies? We can criticize Avon’s marketing strategies for misusing the idea of body positivity, but there isn’t actually a body-positive way to sell an anti-cellulite cream.

Does anyone know the most effective cellulite removal cream?

I am looking for the best cellulite cream to remove my cellulite since summer is coming soon and I am going on holiday. I am only 15 years old and I suffered with cellulite since I was 14 years old :( I already tried the nivea good bye cellulite serum


The best cellulite cream out there is Revitol's Cellulite Solution. It's made with natural ingredients, which helps in the skin absorb it faster.

It's main ingredients include Caffeine, Capsicum Extract, Retinol A, and Shea Butter.


Beauty products does not do that, they are a billion dollar business.

Exercise is the only way to get cellulites gone!


Cellulite creams will not help. Do an Answers Search and many will tell you they did absolutely nothing at all. Some contain toxic ingredients which will only harm your skin. The best way is to exercise. Find the best exercises with a Google Search.

what is the best way to "remove" cellulite? what is the best cellulite cream/product?

I am pretty fit, work out and eat healthy. but since i am going to the beach this summer, i want to look perfect, so bikini definitely doesn't look good if you have cellulite. i will keep having a healthy life style. but i would really want to know what


Those creams are a rip off. You need to exercises more and tighten.


Creams/gels do NOT work. Only exercise or lipo.