Health and Beauty

Cosmetic Dentistry Pleasanton Ca

East Bay Women to Watch

Root Science isn’t your ordinary skincare company. Founded in 2013, the Walnut Creek–based business takes a markedly old-school approach to its beauty products: Each batch is handmade, using only organic ingredients harvested in the wild. The laborious process delivers a line of moisturizers, cleansers, exfoliants, and facial masks that packs a serious punch—and demand for Root Science products is booming as a result. The company’s online store is a hit, and its 10 products are popping up in boutiques like Anthropologie and Free People.

But founder Gigja Wesneski originally had very different plans for herself. Born in Iceland, Wesneski was eight years old when her mother moved the family to Massachusetts. “She had very little—she grew up literally playing with bones on a farm in rural Iceland,” says Wesneski. “My mother wanted bigger opportunities for [us].”

Wesneski found those opportunities. In 2008, she graduated from a small community college with a practical radiology major and was looking forward to finding a 9-to-5 job with a steady paycheck.