Health and Beauty

whey protein qa

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    Evogen AminoJect | BCAA, Glutamine, & Citrulline Powder | Raspberry Lemonade | 30 Servings
    Health and Beauty (Evogen)


    Evogen


    List Price: $39.95
    Price: $39.95


    • Includes electrolytes with Zero Calories, carbohydrate free, Sugar FREE
    • Betaine Anhydrous: increasing performance such as reps to failure, total work performed, etc.
    • BIOFERM QATM fermented amino acids: the same process used for pharmaceutical grade amino acids for multiple medical infusion therapies
    • 6 grams of BCAA's and 5 grams of glutamine per serving

    Evogen AminoJect | BCAA, Glutamine, & Citrulline Powder | Blue Raspberry | 30 Servings
    Health and Beauty (Evogen)


    Evogen


    List Price: $39.95
    Price: $39.95


    • BIOFERM QATM fermented amino acids: the same process used for pharmaceutical grade amino acids for multiple medical infusion therapies
    • Includes electrolytes with Zero Calories, carbohydrate free, Sugar FREE
    • 6 grams of BCAA's and 5 grams of glutamine per serving
    • Betaine Anhydrous: increasing performance such as reps to failure, total work performed, etc.

Vox Pop: 'Protein, and that's pretty much it actually'

Players in the category are catering to the wider appeal of functional products ​ ​, especially those geared for physical appearance. Consumers seem to be responsive, as everyone from weekend warriors to beginner yogis are shopping for products that promise holistic physical wellness, a group of buyers which Mintel calls 'lifestyle consumers.' ​ ​

But despite the diversity of products on the market, plain old whey protein remains the front-runner ​ ​. This was reflected in a small survey NutraIngredients-USA conducted in Chicago. Respondents were gym-goers stopped on their way in or out of a gym during the lunch hour.

Only male respondents agreed to be on camera, though two female respondents told us off camera that they buy protein powder as well. A total of eight respondents shared their responses, and only one said he didn't buy sports nutrition products. All of them, including those who chose to be off camera, said that they buy whey protein, and only two said they've tried a plant-based protein (both soy).