Health and Beauty

Sara Lee Household And Body Care Usa

CMO Profile: Crafting a B2C retail success through consumer insight

Boyes has set herself the goal of making the Splosh brand a household name and cementing it as a key player within the homewares and gifting sector – no easy task in such a competitive sector.

“How often does a marketer really get that opportunity to be able to build on the solid foundation of a really loyal customer base, but also do the amazing brand building and word-of-mouth and building a strong customer base in the retail market?” she explained.

With this in mind, she is focusing on understanding what created that solid branding in the wholesaling sector, what Splosh is passionate about and what it wants to be known for and stand for, and what cultural ideas, brand and products it want to continue to offer, while tapping into a whole new opportunity and customer base.

“This creates a B2C e-commerce opportunity, where we can reach a younger audience and totally new customer segments, and we can decide what kind of products we want to create to service