A-List: Best Bets for November
Double Whammy: Olsen Sisters Silk Up For WSJ Magazine's Innovator Of The ...
What's hotBody Care / Beauty Care Devoted Creations White 2 Black Supre Advanced Bronzer Tanning Lotion Bodycare / BeautyCare by Devoted Creations
Body Care / Beauty Care Devoted Creations White 2 Black Supre Advanced Bronzer Tanning Lotion Bodycare / BeautyCare
- Intense DHA and natural bronzer. Natural vitamins and exotic extracts and oils. Tapioca Starch blend - Hydrates and moisturizes. Provides anti-aging and skin firming benefits.
- White 2 BlackTM - Autumn Nights Fragrance "Go 3 shades darker in 1 session!" White 2 BlackTM take you to the dark side because it's powered by multiple bronzers and tyrosines.
- Fragrance: Autumn Nights Product Actions: Tan Enhancer, DHA Bronzer Product Specs: 8.5 US fl. oz. (260 mL) bottle
With logo change, Bodycare plans premium lingerieWith a change in its logo and a new brand campaign, leading innerwear brand Bodycare is now looking at exploring new avenues. The change in identity is to further establish the brand image in the market. “We wanted a strong identity for our brand in terms of branding.
Meanwhile the company is also planning to launch its premium innerwear range for women to ensure a totally international look and feel for the brand. Expanding men’s innerwear category apart from launching sportswear collection are few of the other plans on the company’s agenda.Charting growth with identity change Highlighting the reasons behind the logo change, Dawar says, “We felt that our brand is very strong but its identity is not being felt, so to increase our brand equity and identity, we thought of introducing the new logo.”
The company wants to educate its customers about the importance of quality and comfort in innerwear, so the brand’s latest campaign focuses on this with ‘Love your Body’, ad campaign. Dawar says, “The name Bodycare says it all, as we create products, which are not only comfortable, good in quality but are also made understanding the performance aspects and current trends in the market.”