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With logo change, Bodycare plans premium lingerieWith a change in its logo and a new brand campaign, leading innerwear brand Bodycare is now looking at exploring new avenues. The change in identity is to further establish the brand image in the market. “We wanted a strong identity for our brand in terms of branding.
Meanwhile the company is also planning to launch its premium innerwear range for women to ensure a totally international look and feel for the brand. Expanding men’s innerwear category apart from launching sportswear collection are few of the other plans on the company’s agenda.Charting growth with identity change Highlighting the reasons behind the logo change, Dawar says, “We felt that our brand is very strong but its identity is not being felt, so to increase our brand equity and identity, we thought of introducing the new logo.”
The company wants to educate its customers about the importance of quality and comfort in innerwear, so the brand’s latest campaign focuses on this with ‘Love your Body’, ad campaign. Dawar says, “The name Bodycare says it all, as we create products, which are not only comfortable, good in quality but are also made understanding the performance aspects and current trends in the market.”