Health and Beauty

Bodycare Creations

Most Prominent Players of Innerwear Market are Jockey International, Inc., Rupa & Co., Calida Group, Enamor, Calvin Klein, Princesse TamTam

Innerwear are the clothes worn under dresses, next to the skin; it can include more than one layer. Innerwear protects outer garments from being damaged or soiled by body discharge and secretions. Innerwear consists of two main types: one which is worn to cover the upper body and the one worn to cover the lower body. Various styles of innerwear are available in the market for women, kids, and men.

The global innerwear market is driven by several factors, for instance rising demand for shapewear internationally, grooming awareness via social media such as Instagram, Facebook, and Twitter, increasing spending through online retailing, and awareness about predominant global fashion trends. These factors are projected to drive the innerwear market throughout the forecast period. Furthermore, manufacturers are enhancing their distribution channels to increase the sales. As a result, the market is estimated to witness the rising adoption of innerwear. However, various local players and unorganized players offer low cost products made of cheap quality materials which are uncomfortable to wear and also cause skin problems. This is estimated to restrain the innerwear market throughout the forecast period.