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L'Oréal strengthens position as world's most valuable beauty brand

The Brand Finance Cosmetics 50 assesses the value of the world’s top 50 cosmetics brands every year, and this year’s results demonstrate the significant upheaval a lot of players have had, particularly in the face of strong currency headwinds.

However, L’Oréal has proved to be the one significant exceptions, with its L’Oréal Paris brand not only holding but strengthening its position at the top of the table.

The analysts at Brand Finance estimable the value of L’Oréal Paris to now be $13.7bn, a record for the industry and one that shows a 22% increase in value over last year’s assessment.

L’Oréal Paris has brand strength too

Brand Finance also assesses brands according to their Brand Strength Index (BSI), which is calculated as a score out of 100. In this category L’Oréal Paris also notched up a winning score of 91.5, making it by far the strongest cosmetic brand globally, but also the third from any industry, with the analysts noting that its performance even beat Lego and Disney.