Health and Beauty

Lavera Skin Care North America

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    Lavera Mineral Eyeliner - Blue - 0.04 oz
    Beauty (Lavera Skin Care North America)


    Lavera Skin Care North America


    List Price: $8.00
    Price: $8.00



Lavera Natural Cosmetics: Unconditionally Gluten Free

Edifice on this commitment to Gluten Free skincare, Lavera has launched its new Facial Skin Care System featuring products for Standard and Combination Skin, as well as products for Dry and Sensitive Skin. Gluten and Celiac Disease. Gluten has become a

Why Gartner thinks brands are too uptight about strategy

“The hero’s journey is a lot like the customer journey: In this story, the hero is the customer. But there’s a hitch: As brands, you have a lot of customers and you have as many journeys  as you have personas,” Kihn told attendees. “Another challenge is brands today are designed too rigidly. They’re not flexible enough to handle the complexity of the digital journey.

“In conclusion: Your brand is uptight. You need to loosen up. The inspiring vision of the future is where everyone customer experiences the version of your brand that’s right for them.”  

In films, this progression is not always linear, but Kihn insisted this was much like how customers go through phases with a brand. “So you need to start by assembling your team and going into the depths of the customer journeys created against all your personas and customers.

“Of course, it boggles the mind in terms of executing this: How do you create brand flexible enough to cope? You do this by stripping your brand down into a brand framework.”