Health and Beauty

Hair Care Center Rio Rancho

Tech startup eyes the future of car repairs and servicing

“Our product is cyclical and a point-in-time purchase. A lot of people have responded well to the ads, and the feedback is great. We purposely put a mobile device in the ad to train that behaviour, so we’re seeing mobile represent 90 per cent of our traffic. A lot of people love the marketing, but they are not due for a service for a while, so we’ve got a solid re-marketing program behind it as well."

The business also asks those who book to fill out a customer review, gaining a 35 per cent fill-in rate. This then gets circled back into marketing and communications.

“We use a lot of sentiment analysis in our messaging and communications. Our product is not a sexy product, it’s a grudge purchase - no one wants to do it. So if we can take as much of that pain out as possible, then we’ve done our jobs," Peate said. "We use a lot of our customers’ language, like simple, easy, fast, in our marketing messaging and communications and find it works quite well.