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Itc Personal Care Division

ITC unveils Kohenur in Hyderabad

ITC has launched its 12th luxury hotel called ITC Kohenur in Hyderabad, named after the famous diamond believed to have been mined from Golconda, less than 10 kms from the IT hub.

The innovatively designed building was launched by K T Rama Rao, Minister of Information Technology, Municipal Administration and Urban Development, Government of Telangana on Monday. The top brass of the tobacco giant turned FMCG major, led by its chairman Y C Deveshwar, managing director Sanjiv Puri and executive director Nakul Anand, were present along with S Sivakumar, group head, agri and IT businesses and Sanjay Singh, group head, packaging and printing business and paper and speciality paperboards division.

Kohenur has been built with an investment of around Rs 775 crore and is equipped with 271 high technology - enabled rooms, suites and service apartments apart from six signature restaurants.

Talking about the move, Deveshwar said, ITC which was once a cigarette company has today become a multi-business organisation - paperboards, packaging, agri-business, food processing and branded foods business, in personal care and in information technology apart from hotel business. "Today 80 per cent of our operating assets of ITC today are engaged in non-cigarette business and 90 per cent of the human resource of ITC is engaged in non-cigarette business."