Health and Beauty

Itc Personal Care Division

Reduce ITC; target of Rs 280: KRChoksey

Reduce ITC; target of Rs 280: KRChoksey “Take from FMCG Others grew by 26%YoY to Rs 1691 crores driven by Packaged scoff & Personal care. Losses decrease sequentially to Rs 30.3 crores v/s Rs 38.8 crores in Q1FY13. Branded packaged foods affair recorded significant growth across

ITC takes on Britannia, Nestle to become the leader in FMCG sector

ITC takes on Britannia, Nestle to become the leader in FMCG sector Within foods, salty snacks and noodles are two categories in which ITC is making speedy gains; and, in personal care, the Kolkata-headquartered marketer is making headway with its shampoos, peel care, and soaps. This combined assault within the consumer

ITC reports 21.2% jump in net profit at Rs 1836.42 crore; no impact on ...

ITC reports 21.2% jump in net profit at Rs 1836.42 crore; no impact on ... The Kolkata-based marketer's non-cigarette FMCG problem, comprising of packaged food, personal care, lifestyle retail and stationery products, registered in fine revenue growth of 26.4% at Rs 1690 crore and reduced losses by 45% at Rs 30.31 crore over

Advertorial: Fiama Di Wills presents 'Fabulous Hair'

Advertorial: Fiama Di Wills presents 'Fabulous Hair' New Delhi: Fiama Di Wills, ITC's matchless personal care brand is committed to creating innovative products and engaging sort experiences. In line with this brand philosophy, Fiama Di Wills presents an incompatible by-invitation only, specially designed

FMCG major ITC makes big push for small packs

Diversified conglomerate ITC Ltd is looking to aggressively focus on small value packs for better penetration of offerings and greater accessibility.

In recent times, it has introduced small value “innovative” packs of ₹60 — called pocket perfumes — for its ‘Engage’ brand of deos and perfumes. It also brought out a ₹5 pack of Savlon handwash earlier this year.

Until recently, ITC had restricted its smaller sized offerings mostly to the packaged food, snacks and beverages segments (under Bingo and BNatural brands), and to shampoos (Vivel brand), that too in select markets.

In 2013, the company experimented with small value packs of Vivel soap, targeting the popular segment, sources said. According to Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, India is an under-served and under-penetrated market in most categories. Smaller packs are a critical lever to expand reach.