Health and Beauty

Sara Lee Body Care Unilever

Lihat Fundamental Unilever, Rekomendasi Jual

Lihat Fundamental Unilever, Rekomendasi Jual Sehubungan dengan diakuisisinya PT Sara Lee Body Care Indonesia Tbk oleh Unilever Indonesia Holding B.V., UNVR ditunjuk untuk memasarkan brandbrand Sara Lee di Indonesia. Pada Jumat (5/10/2012) kemarin, UNVR telah mengambil alih merek

Unilever pays 1.3 billion euros for Sara Lee brands

“We’re not convinced that this is the greatest collection of assets but another acquisition shows Unilever still moving from the back foot (cost cutting and disposals) to the front foot (volume growth and acquisitions),” he said.


Unilever says the Sanex, Radox and Duschdas brands will complement its Dove, Axe and Rexona at slightly lower prices and strengthen its European business in key markets such as Britain, the Netherlands, Germany, France, Spain, Italy and Denmark.

Sara Lee said the brands sold accounted for 55 percent of the profits from its businesses up for sale.

BMO Capital Markets analyst Kenneth Zaslow said the deal is valued at about 1.7 times sales and 15 to 16 times earnings before interest and taxes, about in line with past household personal care deals.

The rest of the businesses Sara Lee is trying to sell are likely to receive lower valuations since the household business has a lower growth rate, but Sara Lee is still likely to receive total proceeds at the higher end of BMO’s $2 billion to $2.5 billion estimate, Zaslow said in a research note.